An Introduction Search Engine Optimisation

An Introduction Search Engine Optimisation


If you have a website, chances are you’ve heard about search engine optimisation (SEO). SEO is the frequently misunderstood art of generating relevant traffic to your site, using search engines.  Search engine providers, such as Google, don’t publish the inner workings of how they decide what results to show for what queries potential visitors make. So how do we ensure that we appear in relevant search results?

The aim of this hour-long session is to give an overview of the field of SEO and provide you with the essential tools you’ll need to analyse your site’s performance. We’ll answer the following questions:

  • How do search engines work?

  • What are search engine algorithms?

  • What is search engine optimisation?

  • Where can I find changes, that I can make, that will improve my search presence?

  • How can I measure the search performance of my site?

We’ll send notes out after the talk. Can’t attend but would like to hear more? Sign up for updates here


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